Behind the Scenes:
Our Team, Our Process, Our Promise
Meet Our Design Team
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![Dana Newsom - The Pinched Pleat Owner and Principal]()
Dana Newsom
OWNER & PRINCIPAL
In 2021, Dana established The Pinched Pleat, driven by her lifelong passion for sewing and interior design. With expertise in couture sewing techniques and design aesthetics, she aims to transform houses into homes through personalized soft decor.
Dana's commitment to you is a seamless, intimidation-free design process that combines her keen eye for detail and diverse business background. Drawing from her experiences in strategic planning and client relations, Dana provides a personalized, comfortable design experience that aims to exceed your expectations.
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![Alathea Wilson - The Pinched Pleat Design Consultant]()
Alathea Wilson
DESIGN CONSULTANT
Alathea joined The Pinched Pleat as a Design Consultant in August 2022. She is pursuing an interior design degree with a business minor at Indiana University. Alathea divides her time between remote work and time in The Pinched Pleat’s studio.
As your dedicated design consultant, Alathea conducts tailored product research, creates detailed renderings, and maintains project materials, ensuring every aspect of your design is carefully considered. Working closely with Dana, Alathea combines a fresh perspective with meticulous attention to detail, making your project successful.
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![Sasha Hostetter - The Pinched Pleat Client Experience Manager]()
Sasha Hostetter
DESIGN CONSULTANT
Sasha brings extensive expertise in the home furnishings industry to her role, having built and managed a home decor and furniture boutique in Central Indiana. Her specialties include space planning, color theory, and accessory selections. Whether curating collections or styling interiors, Sasha is dedicated to helping clients create beautiful, functional spaces.
Her background as a home seamstress gives her a deep appreciation for custom soft decor. Sasha aims to create high-quality, custom soft furnishings tailored to each client’s needs. She is committed to helping clients achieve stunning spaces suited to their lifestyles.
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![Thad Smith - The Pinched Pleat Custom Window Treatment Installer]()
Thad Smith
CERTIFIED WINDOW TREATMENT INSTALLER
Thad Smith is a skilled and respected certified window treatment installer for The Pinched Pleat. Known for his attention to detail and reliability, Thad is crucial in bringing The Pinched Pleat's custom designs to life in clients' homes. He is an expert problem-solver, capable of engineering our most complicated designs.
Thad currently resides in Indianapolis, Indiana, where he operates as the business owner of Handymen Remodel and Construction. Clients and colleagues alike appreciate Thad's professionalism and craftsmanship, making him an invaluable asset to The Pinched Pleat's team.
Our Workroom
Our workroom is where creativity meets the art of execution. It is a collaborative space for designers, clients, and staff. It is where we skillfully craft soft goods to your exact specifications.
We are a full-service workroom, which means we handle your decorating project from start to finish. We value personalized service, ensuring that your design process is enjoyable and results in a product that complements your unique aesthetics and requirements.
We stock a wide selection of fabric and trim collections from various vendors to suit all tastes and budgets. We also provide a selection of custom drapery hardware, ranging from traditional wood to sleek metal.
Our Process
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Consult
Elevate your home with custom soft furnishings, expertly designed to compliment your space through our personalized in-home consultations.
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Design
You receive multiple design plans with digital renderings and fabric samples, enabling you to confidently invest in your ideal solution.
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Implement
Upon your approval of the final design and pricing, we'll source or craft your furnishings, followed by precise professional installation.
Our Promise
The Perfect Fit Guarantee
Our team of custom window treatment experts is dedicated to transforming your space with precision-crafted solutions. Every treatment is measured and installed with meticulous attention to detail, ensuring a flawless fit—every time. And if it’s not perfect, we’ll make it right at no extra cost. Trust us: your windows have never looked this good.