About Us

Our Team

In 2021, Dana established The Pinched Pleat, driven by her lifelong passion for sewing and interior design. With expertise in couture sewing techniques and design aesthetics, she aims to transform houses into homes through personalized soft decor.

Dana's commitment to you is a seamless, intimidation-free design process that combines her keen eye for detail and diverse business background. Drawing from her experiences in strategic planning and client relations, Dana provides a personalized, comfortable design experience that aims to exceed your expectations.

Profile photo of The Pinched Pleat's owner, Dana Newsom

Alathea joined The Pinched Pleat as a Design Consultant in August 2022. She is pursuing an interior design degree with a business minor at Indiana University. Alathea divides her time between remote work and time in The Pinched Pleat’s studio.

As your dedicated design consultant, Alathea conducts tailored product research, creates detailed renderings, and maintains project materials, ensuring every aspect of your design is carefully considered. Working closely with Dana, Alathea combines a fresh perspective with meticulous attention to detail, making your project successful.

Profile photo of The Pinched Pleat's Design Consultant, Alathea Wilson

Thad Smith is a skilled and respected certified window treatment installer for The Pinched Pleat. Known for his attention to detail and reliability, Thad is crucial in bringing The Pinched Pleat's custom designs to life in clients' homes.

Thad currently resides in Indianapolis, Indiana, where he operates as the business owner of Handymen Remodel and Construction. Clients and colleagues alike appreciate Thad's professionalism and craftsmanship, making him an invaluable asset to The Pinched Pleat's team.

Profile photo of The Pinched Pleat's installer, Thad Smith of Handymen Remodel & Construction

Discover the passionate individuals behind The Pinched Pleat who bring your design visions to life. Our team combines diverse expertise, creative talent, and a commitment to excellence to deliver personalized, high-quality soft furnishings for your home. Click through to meet the dedicated professionals ready to transform your space.

Our Workroom

Our workroom is where creativity meets the art of execution. It is a collaborative space for designers, clients, and staff. It is where we skillfully craft soft goods to your exact specifications. 

We are a full-service workroom, which means we handle your decorating project from start to finish. We value personalized service, ensuring that your design process is enjoyable and results in a product that complements your unique aesthetics and requirements.

We stock a wide selection of fabric and trim collections from various vendors to suit all tastes and budgets. We also provide a selection of custom drapery hardware, ranging from traditional wood to sleek metal.

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Our Process

  • Pinched Pleat's designer with a couple for an in-home window treatment design consultation

    Consult

    Elevate your home with custom soft furnishings, expertly designed to compliment your space through our personalized in-home consultations.

  • Designer showing a client custom design plans

    Design

    You receive multiple design plans with digital renderings and fabric samples, enabling you to confidently invest in your ideal solution.

  • Pinched Pleat seamstress sewing a client's custom bedding

    Implement

    Upon your approval of the final design and pricing, we'll source or craft your furnishings, followed by precise professional installation.