ABOUT US
Soft Furnishings Specialists for Homeowners & Designers
SUPPORTING INDIANA HOMEOWNERS & INTERIOR DESIGNERS WITH CUSTOM SOFT FURNISHINGS EXPERTISE
MY STORY
Meet Dana Newsom,
Owner & Principal
My lifelong passion for sewing, from intricate needle art to custom window treatments, has refined my expertise in design and advanced sewing techniques. With a keen eye for detail and a deep understanding of fabric manipulation, pattern creation, and design aesthetics, I bring a unique blend of creativity and technical skill to every project.
After earning a bachelor's degree from Indiana University in 1995, I spent years consulting business executives on employee retirement benefits, honing my strategic planning and client relations skills. My husband, Chase, and I started our family of 7 in 2001, quickly teaching me invaluable lessons in time management, multitasking, and adaptability.
While living in Ghana, West Africa, during the adoption process of two of our daughters, I co-founded a crisis pregnancy center, further developing my leadership and problem-solving abilities. I transitioned to the non-profit healthcare sector in 2010 and pursued a Master's in Healthcare Administration.
Throughout my journey, sewing has been a constant source of creative expression. As my husband and I approach an empty nest, I channel my diverse business expertise and creative passion into The Pinched Pleat. I am committed to providing a personalized, relaxed, comfortable design experience that exceeds client expectations. I look forward to our paths crossing!
Make your home uniquely you with The Pinched Pleat.
“In 2021, I established The Pinched Pleat as an accessible source for well-made and custom-fit soft furnishings.”
The Team
Alathea Wilson
I’m Alathea, and I have been Dana’s Design Assistant at The Pinched Pleat since August 2022, when I was placed in an internship position through a Work-Based Learning program offered at my high school. I am attending Indiana University, majoring in Interior Design and minoring in Business. When I’m not in beautiful Bloomington, Indiana, I’m busy designing and organizing in The Pinched Pleat’s Lebanon, IN workroom.
As a design assistant, I handle client and vendor communication, renderings, presentations, product research, maintenance of materials, and any other task Dana designates for me. Dana has taught me so much about the industry, allowing me to be prepared as I pursue my dream career as an interior designer. I am grateful to be a part of The Pinched Pleat’s team and help clients create spaces they love!
I can be reached at alathea@thepinchedpleat.com.
Cate Jewell
I’m Cate, The Marketing Coordinator for The Pinched Pleat. I recently graduated with a Bachelor of Science in Advertising and Public Relations from Grand Valley State University. My passion is helping businesses stand out via original content creation. My expertise lies in writing and graphic design, primarily for social media and web execution. I’m currently based in Grand Rapids, MI, operating remotely but engaged daily.
Beyond my professional endeavors, I embrace the outdoors and find joy in live music and the pages of my favorite books. As an avid practitioner, you can also catch me striking a pose in the yoga studio. Above all, I treasure every moment spent with my family and friends.
Please direct all media and collaboration opportunities to me at cate@thepinchedpleat.com. Thank you!
custom
workroom
/’wərk,rōōm, wərk,rŏŏm’/
a luxury drapery and window treatment service capable of drapery design, fabrication, and installation
A complete one-stop shop for designers, contractors, architects, and other specifiers
Our Workroom in Lebanon, Indiana
WE HAVE EVERYTHING YOU NEED NO MATTER THE SIZE OF YOUR PROJECT
Our workroom is where creativity meets the art of execution. It is a collaborative space for designers, clients, and staff. It is where we skillfully craft soft goods to your exact specifications.
We are a full-service workroom, which means we handle your project from start to finish. We value personalized service, ensuring that your design process is enjoyable and results in a product that complements your unique aesthetics and requirements.
The Pinched Pleat is committed to employing the window coverings and soft furnishings industry's highest standards in safety, design, fabrication, and professional installation. The Pinched Pleat is a proud member of the Window Coverings Association of America (WCAA), where Dana serves as the Indiana Chapter Treasurer. We participate in continuing education classes and workshops to learn the latest fabrication techniques, design trends, product developments, workroom best practices, and safety standards. Delivering the highest quality product and personalized service to clients is our priority.
UNCOVER THE COST OF BUYING HIGH-QUALITY WINDOW TREATMENTS
Complimentary Pricing Guide
Have you ever wondered how much custom window treatments cost?
Our complimentary Pricing Guide is here to provide all the answers—discover everything you need to know to make an informed buying decision!