ABOUT

Meet Our Team of
Soft Furnishing Specialists

SUPPORTING INDIANA HOMEOWNERS WITH CUSTOM SOFT FURNISHINGS EXPERTISE

  • The Pinched Pleat's owner's Certified Window Treatment Specialist badge
  • The Pinched Pleat's badge verifying that the company is an Industry Partner member of the American Society of Interior Designers
  • The Pinched Pleat's badge identifying the company as Hunter Douglas certified consultants
  • The Pinched Pleat's badge as a member of the Window Coverings Association of America
  • The Pinched Pleat's badge showing the company is a Window Fashions Certified Professional
  • The Pinched Pleat's 2021 Angi Superior Service Award
  • The Pinched Pleat's 2022 Superior Service Award

Make your home uniquely yours with The Pinched Pleat.

Meet the Design Team

  • Dana Newsom - The Pinched Pleat Owner and Principal

    Dana Newsom

    OWNER & PRINCIPAL

    In 2021, Dana established The Pinched Pleat, driven by her lifelong passion for sewing and interior design. With expertise in couture sewing techniques and design aesthetics, she aims to transform houses into homes through personalized soft decor.

    Dana's commitment to you is a seamless, intimidation-free design process that combines her keen eye for detail and diverse business background. Drawing from her experiences in strategic planning and client relations, Dana provides a personalized, comfortable design experience that aims to exceed your expectations.

  • Alathea Wilson - The Pinched Pleat Design Consultant

    Alathea Wilson

    DESIGN CONSULTANT

    Alathea joined The Pinched Pleat as a Design Consultant in August 2022. She is pursuing an interior design degree with a business minor at Indiana University. Alathea divides her time between remote work and time in The Pinched Pleat’s studio.

    As your dedicated design consultant, Alathea conducts tailored product research, creates detailed renderings, and maintains project materials, ensuring every aspect of your design is carefully considered. Working closely with Dana, Alathea combines a fresh perspective with meticulous attention to detail, making your project successful.

  • Sasha Hostetter - The Pinched Pleat Client Experience Manager

    Sasha Hostetter

    DESIGN CONSULTANT

    Sasha brings extensive expertise in the home furnishings industry to her role, having built and managed a home decor and furniture boutique in Central Indiana. Her specialties include space planning, color theory, and accessory selections. Whether curating collections, styling interiors, or refining strategies, Sasha is dedicated to helping clients create beautiful, functional spaces.

    Her background as a home seamstress gives her a keen eye for detail and a deep appreciation for custom soft decor. At The Pinched Pleat, Sasha leverages these skills to create high-quality, custom soft furnishings tailored to each client’s needs. From practical window solutions to unique accents, she is committed to helping clients achieve spaces that are stunning and ideally suited to their lifestyles.

  • Thad Smith - The Pinched Pleat Custom Window Treatment Installer

    Thad Smith

    CERTIFIED INSTALLER

    Thad Smith is a skilled and respected certified window treatment installer for The Pinched Pleat. Known for his attention to detail and reliability, Thad is crucial in bringing The Pinched Pleat's custom designs to life in clients' homes. He enjoys problem-solving and ensuring our most complicated designs are executed to perfection. Thad’s exceptional skill allows us to offer you our window treatment “Perfect Fit Guarantee.”

    Thad currently resides in Indianapolis, Indiana, where he operates as the business owner of Handymen Remodel and Construction. Clients and colleagues alike appreciate Thad's professionalism and craftsmanship, making him an invaluable asset to The Pinched Pleat's team.

START YOUR PROJECT
“In 2021, I established The Pinched Pleat as an accessible source for well-made and custom-fit soft furnishings.”
— Dana Newsom, Owner

Our Workroom in Lebanon, Indiana

WE HAVE EVERYTHING YOU NEED NO MATTER THE SIZE OF YOUR PROJECT

The Pinched Pleat Team working together on a project for our clients
Our designer working on a sketch with blue and green swatches and white ball trim

Our workroom is where creativity meets the art of execution. It is a collaborative space for designers, clients, and staff. It is where we skillfully craft soft goods to your exact specifications.

We are a full-service workroom, which means we handle your project from start to finish. We value personalized service, ensuring that your design process is enjoyable and results in a product that complements your unique aesthetics and requirements.

PEEK INSIDE OUR WORKROOM