Unlock The Secrets of Custom Soft Home Decor
Soft Furnishings Blog
We believe your windows deserve more than just a view—they deserve to reflect your unique style and personality. Our passion is helping you create custom window treatments that elevate every room and make your home truly yours.
Our Mission:
Empower your inner designer and see how effortless it can be to achieve stunning, personalized window treatments. We’re here to inspire, guide, and support you every step of the way as you transform your windows into works of art.
Stay Cool (or Cozy!) and Save: The Best Energy-Efficient Window Treatments for Your Home
Looking to reduce energy costs and enhance your home's comfort? Discover the benefits of energy-efficient window treatments like cellular shades, solar shades, and shutters. These stylish options regulate indoor temperatures and provide UV protection, noise reduction, and long-lasting durability, helping you save on utility bills while boosting your home's aesthetic.
How to Maintain and Care for Your Beautiful Roman Shades
Roman shades are a timeless and versatile window treatment, blending the functionality of blinds with the elegance of drapery. Their soft fabric folds create a sophisticated look while offering customizable light control. However, maintaining their beauty and functionality requires proper care. Read to learn more about how to keep your shades in mint condition for years to come.
Roller vs. Roman Shades: Which Is Best for Your Windows?
Both roller and Roman shades can transform your home’s look and feel. Roller shades offer sleek minimalism, easy maintenance, and precise light control, ideal for modern spaces. Roman shades bring elegance with soft folds, superior insulation, and diverse fabric options, perfect for adding sophistication to any room. While roller shades are generally more budget-friendly and low-maintenance, Roman shades provide a luxurious focal point despite higher costs and care needs. Your choice ultimately depends on your style, budget, and practical requirements, with both options capable of dramatically enhancing your living spaces.
Meet the Authors
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Dana Newsom
OWNER & PRINCIPAL
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Certified Window Treatment Specialist • Certified Hunter Douglas Consultant • Soft Furnishings Designer
Dana is the owner and principal of The Pinched Pleat. With a lifetime of fabrication and decorating experience, Dana is the creative force behind the company’s bespoke window treatments. Her impeccable eye for detail and quality has made her a go-to expert for custom window treatments, regularly serving renowned interior designers and homeowners nationwide.
Dana's articles aim to empower readers to create beautiful soft furnishings that reflect their unique style. She shares her expertise, making stunning window treatments accessible and fun to design. Dana invites you to embark on her creative journey of transforming your spaces - one window at a time. -

Alathea Wilson
DESIGN CONSULTANT
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Interior Design Student • Hunter Douglas Certified Consultant
Alathea, a Design Consultant and Hunter Douglas Certified Consultant at The Pinched Pleat, is pursuing an Interior Design degree with a Business minor at Indiana University. As Dana's Design Assistant since August 2022, she has developed expertise in client and vendor communication, renderings, presentations, and product research.
Alathea brings a fresh perspective to every project. She shares insights on the latest trends and practical tips for transforming homes with thoughtful window treatments, aiming to inspire readers with her unique position as both a student and industry professional.








