Unlock The Secrets of Custom Soft Home Decor
Soft Furnishings Blog
We believe your windows deserve more than just a view—they deserve to reflect your unique style and personality. Our passion is helping you create custom window treatments that elevate every room and make your home truly yours.
Our Mission:
Empower your inner designer and see how effortless it can be to achieve stunning, personalized window treatments. We’re here to inspire, guide, and support you every step of the way as you transform your windows into works of art.
Shutters or Blinds? Weighing Style, Function, and More
When choosing between shutters and blinds, it's essential to understand their unique benefits in terms of style, functionality, and material options. Shutters offer timeless charm, exceptional durability, and energy efficiency, while blinds provide versatility, affordability, and low-maintenance convenience. This guide breaks down the pros and cons of each, helping you make the best decision for your home.
Meet the Authors
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Dana Newsom
OWNER & PRINCIPAL
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Certified Window Treatment Specialist • Certified Hunter Douglas Consultant • Soft Furnishings Designer
Dana is the owner and principal of The Pinched Pleat. With a lifetime of fabrication and decorating experience, Dana is the creative force behind the company’s bespoke window treatments. Her impeccable eye for detail and quality has made her a go-to expert for custom window treatments, regularly serving renowned interior designers and homeowners nationwide.
Dana's articles aim to empower readers to create beautiful soft furnishings that reflect their unique style. She shares her expertise, making stunning window treatments accessible and fun to design. Dana invites you to embark on her creative journey of transforming your spaces - one window at a time. -
Alathea Wilson
DESIGN CONSULTANT
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Interior Design Student • Hunter Douglas Certified Consultant
Alathea, a Design Consultant and Hunter Douglas Certified Consultant at The Pinched Pleat, is pursuing an Interior Design degree with a Business minor at Indiana University. As Dana's Design Assistant since August 2022, she has developed expertise in client and vendor communication, renderings, presentations, and product research.
Alathea brings a fresh perspective to every project. She shares insights on the latest trends and practical tips for transforming homes with thoughtful window treatments, aiming to inspire readers with her unique position as both a student and industry professional.