Unlock The Secrets of Custom Soft Home Decor
Soft Furnishings Blog
Your Window to Inspiration
We believe your windows deserve more than just a view—they deserve to reflect your unique style and personality. We’re here to inspire, guide, and support you every step of the way as you transform your windows into works of art.
Our Passion:
Designing custom window treatments that elevate every room and express the personality of the home they adorn.
Our Mission:
Inspiring confidence and creativity as you discover how effortless it can be to bring your window treatment vision to life.
Get a Comprehensive Design Presentation Before Ordering Custom Window Treatments
The Pinched Pleat ensures you have an active role in choosing everything from fabric to functionality for your window treatments. Better yet, we present designs and renderings to you before fabrication so you know what to expect when your project is complete. Learn about our comprehensive design presentations and everything you can expect to see (and touch!) before hiring us.
Meet the Authors
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Dana Newsom
OWNER & PRINCIPAL
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Certified Window Treatment Specialist • Certified Hunter Douglas Consultant • Soft Furnishings Designer
Dana is the owner and principal of The Pinched Pleat. With a lifetime of fabrication and decorating experience, Dana is the creative force behind the company’s bespoke window treatments. Her impeccable eye for detail and quality has made her a go-to expert for custom window treatments, regularly serving renowned interior designers and homeowners nationwide.
Dana's articles aim to empower readers to create beautiful soft furnishings that reflect their unique style. She shares her expertise, making stunning window treatments accessible and fun to design. Dana invites you to embark on her creative journey of transforming your spaces - one window at a time. -
Alathea Wilson
DESIGN CONSULTANT
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Interior Design Student • Hunter Douglas Certified Consultant
Alathea, a Design Consultant and Hunter Douglas Certified Consultant at The Pinched Pleat, is pursuing an Interior Design degree with a Business minor at Indiana University. As Dana's Design Assistant since August 2022, she has developed expertise in client and vendor communication, renderings, presentations, and product research.
Alathea brings a fresh perspective to every project. She shares insights on the latest trends and practical tips for transforming homes with thoughtful window treatments, aiming to inspire readers with her unique position as both a student and industry professional. -
Sasha Hostetter
DESIGN CONSULTANT
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Hunter Douglas Certified Consultant
Sasha, a Design Consultant at The Pinched Pleat, brings extensive expertise in the home furnishings industry, having built and managed a home décor and furniture boutique in Central Indiana. Her specialties include space planning, color theory, and accessory selections.
With a background as a home seamstress, Sasha has a keen eye for detail and a deep appreciation for custom soft décor. Through her blog articles, she shares design insights, practical tips, and inspiration for creating spaces that feel beautiful and livable—showing readers how thoughtful window treatments and curated details can transform a home.