Unlock The Secrets of Custom Soft Home Decor
Soft Furnishings Blog
We believe your windows deserve more than just a view—they deserve to reflect your unique style and personality. Our passion is helping you create custom window treatments that elevate every room and make your home truly yours.
Our Mission:
Empower your inner designer and see how effortless it can be to achieve stunning, personalized window treatments. We’re here to inspire, guide, and support you every step of the way as you transform your windows into works of art.
Color Psychology in Interior Design: How Colors Shape Mood and Style
Explore the transformative power of color psychology in interior design with our latest blog article. Discover how thoughtful color choices can enhance your home's beauty and influence mood and well-being. Learn to use colors, like red, blue, and yellow, to create environments that motivate, calm, and connect us. Whether aiming for elegance with black or coziness with brown, our guide offers insights into achieving a balanced and inviting home. Read on to harness the psychological effects of color in your design projects and create spaces that reflect your style and needs. How can your favorite color be used to make a space you love?
Custom to Ready Made: Your Complete Guide to Window Treatment Buying Options
Custom, semi-custom, and ready-made window treatments offer different levels of quality, personalization, and cost to meet various consumer needs. By understanding the differences between these options, you can make an informed decision that brings your vision to life without compromising style or quality. Explore the possibilities and elevate your home with window treatments that reflect your taste and lifestyle.
Understanding Semi-Custom Window Treatments
Semi-custom window treatments combine personalization with ease. Semi-custom simplifies your decision-making, providing stylish, adaptable designs without the complexity of too many choices, ensuring a smooth and quick shopping experience. Read more to discover how semi-custom treatments are a tailored yet accessible way to enhance your space.
The Process of Purchasing Custom Window Treatments from Design to Installation
Get a detailed breakdown of the process for crafting custom window treatments and creating an exceptional client experience with The Pinched Pleat. Discover how to nurture your individuality and confidently express your style through unique window treatments!
Why Work With a Window Treatment Specialist?
A window treatment specialist will consider your design preferences and work with you to brainstorm and fabricate the most fitting treatments in size and style. Hiring a window treatment specialist can feel like a giant leap if you aren’t familiar with what they do and how they can improve your home and your life. Continue reading to learn how to spot a seasoned window treatment expert, when you should hire one, and who they benefit the most.
Meet the Authors
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Dana Newsom
OWNER & PRINCIPAL
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Certified Window Treatment Specialist • Certified Hunter Douglas Consultant • Soft Furnishings Designer
Dana is the owner and principal of The Pinched Pleat. With a lifetime of fabrication and decorating experience, Dana is the creative force behind the company’s bespoke window treatments. Her impeccable eye for detail and quality has made her a go-to expert for custom window treatments, regularly serving renowned interior designers and homeowners nationwide.
Dana's articles aim to empower readers to create beautiful soft furnishings that reflect their unique style. She shares her expertise, making stunning window treatments accessible and fun to design. Dana invites you to embark on her creative journey of transforming your spaces - one window at a time. -

Alathea Wilson
DESIGN CONSULTANT
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Interior Design Student • Hunter Douglas Certified Consultant
Alathea, a Design Consultant and Hunter Douglas Certified Consultant at The Pinched Pleat, is pursuing an Interior Design degree with a Business minor at Indiana University. As Dana's Design Assistant since August 2022, she has developed expertise in client and vendor communication, renderings, presentations, and product research.
Alathea brings a fresh perspective to every project. She shares insights on the latest trends and practical tips for transforming homes with thoughtful window treatments, aiming to inspire readers with her unique position as both a student and industry professional.








